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Strategy Maps: Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan, David P. Norton
Publisher: Harvard Business Review Press

Norton, Strategy Maps: Converting Intangible Assets into Tangible Outcomes (Boston: Harvard Business School Press, 2004). Jun 15, 2010 - [3] Kaplan, Robert S. Mar 27, 2012 - Strategy Maps: Converting Intangible Assets into Tangible Outcomes. May 24, 2007 - This outcome is consistent with the results of other recent surveys. Norton; Strategy Maps: Converting Intangible Assets into Tangible Outcomes; Harvard Business School Press; 2004. Strategy Maps – Converting Intangible Assets into Tangible Outcomes, Harvard Business School Press, Boston, MA 2004. Strategy links intangible assets to value creating processes. Harvard Business School Press , 2004. Kaplan, Robert S., and David P. Strategy Maps: Converting Intangible Assets into Tangible Outcomes , Harvard Business School Publishing Company, 2004. Jan 29, 2009 - Complementing financial measures, which tell the results of previous actions, with operational measures, which are the drivers of future financial performance (Kaplan and Norton, 1992). (2004), 'Strategy maps: Converting intangible assets into tangible outcomes', Boston: Harvard Business School Press. May 9, 2010 - Strategy maps: converting intangible assets into tangible outcomes, Harvard Business Press.